Think open houses are outdated? Think again. In a digital age packed with online listings and virtual tours, the good old-fashioned open house remains one of the best lead generation tools in your real estate toolkit — if you do it right.
Not only do open houses showcase a property in its best light, but they also give you a unique opportunity to meet active buyers face-to-face, grow your contact list, and even land new clients (on both the buying and selling side).
Here’s a step-by-step on how to turn your next open house into a magnet for business — and maybe even have a little fun doing it:
Step 1: Plan to Impress The Week Before
If you’re going to attract qualified leads, the house needs to shine. Think spotless, clutter-free, and thoughtfully staged. Fresh flowers, a clean scent, and warm lighting go a long way toward creating that emotional “this is the one” reaction.
Also, brush up on your local knowledge. Be ready to speak confidently about neighbourhood amenities, schools, and any exciting developments in the area — buyers appreciate more than just square footage.
💡 Lead Tip: Your preparation makes a lasting impression. Buyers often remember agents who are knowledgeable, professional, and genuinely helpful.
Step 2: Promote Like a Pro
No traffic = no leads. So your marketing needs to be on point. Post it to all your channels: Instagram, Facebook, stories, reels, email blasts, your website — even a quick video walk-through teaser helps build buzz.
Don’t forget about directional signs and neighbour invites. Yes, nosy neighbours are welcome — they may know someone looking to move in (and might just be your next listing).
💡 Lead Tip: Every open house visitor is a potential lead — even if they’re “just looking.” Today’s browsers are tomorrow’s buyers.
Step 3: Create a Connection, Not Just a Showing
The magic happens in person. Arrive early, let in fresh air, play light background music, and make the space feel warm and welcoming. Greet everyone with a smile, offer a feature sheet, and ask a few questions to spark conversation.
People want to work with someone they trust. Your energy, expertise, and authentic approach can turn a casual visitor into a future client.
💡 Lead Tip: Use a sign-in sheet or app to collect contact info — and jot down notes for personalized follow-ups later.
Step 4: Follow Up Like a Champion
This is where most agents drop the ball. Don’t be one of them.
Send a follow-up message within 24 hours. Thank them for coming, answer any questions they had, and keep the conversation going. Be friendly, helpful, and real — not pushy. Even a simple “Just checking in — any thoughts since the open house?” can go a long way.
💡 Lead Tip: The fortune is in the follow-up. Many clients need a nudge (or three) before they’re ready to act.
Step 5: Enjoy the Process — Your Future Business Depends on It
Hosting open houses doesn’t have to feel like a grind. Done with intention, they’re an amazing opportunity to connect with real buyers, expand your sphere, and get your name out there.
Bring your best energy. Have fun. Be yourself. People can tell when you enjoy what you do — and that’s exactly who they want to work with.
💡 Lead Tip: Every open house is a chance to build your brand and your business — not just sell the house.
Final Word
Open houses aren’t just about the property. They’re about people. And in this relationship-driven business, face-to-face connections still matter. If you show up prepared, positive, and ready to help, open houses can do more than sell homes — they can fill your pipeline with future clients.
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